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Gisele Bisson is the co-founder and co-leader of Chain Reaction.
Don't wait too long to launch your ICO, crowdfunding, product or token offering if you want results. We recommend that you begin your strategic planning three months in advance and hire your PR agency no less than two months from your pre-ICO.
You only have one chance to do it right, and you have millions riding on the success. Expect to budget at least 10 percent of your gross revenues on marketing and make sure you have an angel investor or loan to get through this time. We do not recommend being penny wise and pound foolish when you have a potential multi-million dollar funding goal.
Here are three articles to refer to regarding PR for ICOs:
"Because our PR team was formed late, all these necessary processes were launched only one month before the start of our ICO. As a result, our efforts delivered results, but only for a small flash.
"Do articles in major, relevant media really drive any results? The answer is now crystal to me: Yes. After each major article about KICKICO was published, we saw tons of new people visiting our chats and groups."
Waves Platform Blog:
"...the launch of the PR campaign should be scheduled at least 3 months before the launch of the ICO. In the context of tight deadlines for the ICO preparation (less than two months), it makes sense to cooperate with the mass media on commercial terms." - Waves (ICO platform)
"Authenticity and transparency are the core pillars of the cryptocurrency community and the ICO market. Remaining genuine, constantly keeping in touch with the contributors via social media, blogging and press coverage, and updating them on the progress of your project continually are some of the most important things you can do for your ICO campaign.
Getting enough attention is actually one of the hardest parts, as the market is growing and there is an ICO launch almost every day.
Make sure to constantly communicate with your audience both before and throughout the campaign. This will help get more people on board, as well as provide feedback, allowing you to tweak while the ICO is underway."
What works for you? Let us know in the comments below.