PLAN IN ADVANCEExperts recommend hiring your PR team 3 months in advance.
There are hundreds of crowdfunding campaigns launched every day and the press are overwhelmed. You need a story. Sorry, your funding campaign is not news in itself. Every startup wants funding, customers or backers. What makes yours unique and groundbreaking? |
COMMNICATE TRANSPARENTLYCommunicate with press, your online community and backers frequently in email, blogs and social media -- especially Twitter. Be transparent about every detail of your launch and development, including road bumps. In the old days, investors were informed in quarterly and annual reports. Now they need to know what's happening as it happens. |
BUILD PERSONAL RELATIONSHIPSSuccessful funding campaigns and product launches think locally and act globally.
Pre COVID, you traveled, spoke at conferences, went to coffee, sponsored meet ups and built relationships with investors. In today's 'virtual' environment, you do all of these virtually -- so a clear, crisp story and brand message are more important than ever. We help you with professional video setup, presentations, and speaker/media training. |
The core of any crowdfunding campaign is exactly the same as any launch aimed at influencers and investors -- plus has elements of a great IPO road show.
You don't just throw your campaign up on IndieGogo and pray! A great crowdfunding campaign starts with great marketing.
Then you need word of mouth that starts with an authentic community that cares about your project and shares it with their friends.
Press coverage is critical, because press coverage gets amplified in other channels, and often goes viral.
The backbone is the core endorsement, and support of Institutional Investors and Venture Capitalists, who contribute the bulk of the funding to your funding once you get some initial traction.
This cannot be accomplished with ads or news coverage alone. The secret sauce is getting people excited about sharing your message and creating a movement.
We will launch your movement and sustain it -- not just during the presale and launch but for the following 45 days and beyond to keep the awareness rising. This requires careful monitoring of your social channels and damage control if necessary, and leveraging breaking news for additional coverage.
You don't just throw your campaign up on IndieGogo and pray! A great crowdfunding campaign starts with great marketing.
Then you need word of mouth that starts with an authentic community that cares about your project and shares it with their friends.
Press coverage is critical, because press coverage gets amplified in other channels, and often goes viral.
The backbone is the core endorsement, and support of Institutional Investors and Venture Capitalists, who contribute the bulk of the funding to your funding once you get some initial traction.
This cannot be accomplished with ads or news coverage alone. The secret sauce is getting people excited about sharing your message and creating a movement.
We will launch your movement and sustain it -- not just during the presale and launch but for the following 45 days and beyond to keep the awareness rising. This requires careful monitoring of your social channels and damage control if necessary, and leveraging breaking news for additional coverage.
Just a few major international media we have worked for and successfully placed clients in:
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