PLAN IN ADVANCEExperts recommend hiring your PR team 3 months in advance. There are 30 ICOs a day and the press are overwhelmed. You need a story. The ICO is not news in itself.
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COMMNICATE TRANSPARENTLYCommunicate with your community and backers frequently in email, blogs and social media. Be transparent about every detail of your launch and development, including road bumps.
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BUILD PERSONAL RELATIONSHIPSSuccessful ICOs and product launches think locally and act globally. You need to travel, speak, go to coffee, sponsor meet ups and build relationships with investors.
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The core of any Token Sale is exactly like a crowdfunding campaign, plus elements of a great IPO road show.
It relies on word of mouth that starts with an authentic community (with an emphasis on the Blockchain community) that cares about your project and shares it with friends.
The backbone is the core endorsement, and support of Institutional Investors and Venture Capitalists, who contribute the bulk of the funding to Token Offerings.
This cannot be accomplished with ads or news coverage alone. The secret sauce is getting people excited about sharing your message and creating a movement.
We will launch your movement and sustain it -- not just during the presale and launch but for the following 45 days and beyond to keep the awareness rising. This requires careful monitoring of your social channels and damage control if necessary, and leveraging breaking news for additional coverage.
It relies on word of mouth that starts with an authentic community (with an emphasis on the Blockchain community) that cares about your project and shares it with friends.
The backbone is the core endorsement, and support of Institutional Investors and Venture Capitalists, who contribute the bulk of the funding to Token Offerings.
This cannot be accomplished with ads or news coverage alone. The secret sauce is getting people excited about sharing your message and creating a movement.
We will launch your movement and sustain it -- not just during the presale and launch but for the following 45 days and beyond to keep the awareness rising. This requires careful monitoring of your social channels and damage control if necessary, and leveraging breaking news for additional coverage.
Just a few major international media we have worked for and successfully placed clients in:
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